Yala is a tool that helps small businesses and influencers create and schedule captivating, intelligent social media content. Their goal is to make social media more approachable, beautiful and engaging by providing their users with the resources to turn their every day posts into something so much more. Closer&Closer was brought onto their team to create the design and strategy for their first social media campaign. During this process we not only provided content for Yala to use directly, we created artwork with inspiring design themes which will be available to their users in the near future.
Creative Direction: Drew Melton // Copywriting & Creative Strategy: Ryan Hamm // Illustration: Andrew Kolb // Project Management: Kelsey Zahn // Original Yala Illustration by Rogie King