Hello Danny!
You are receiving this estimate because you care about doing great work – I don't take on a project unless I know we are a great fit and, I have to say, I'm really excited about your project! I'm even more excited to help you build this brand from the ground up.

Every project I choose to work on is one of a kind. Each detail is carefully considered with years of experience and craft behind each and every curve. 

Over the years I have learned to refine my skills, fine tuning how I work, as well as how I bring my clients into my process. Projects have come and gone, and with each one I have discovered that the very best results come from a single design concept strategy. This constraint guides the creative process, creating clear vision and focus early on instead of after concepts have been provided. Clients who see three or four concepts tend to lack clarity and the final product suffers because of it. 

My desire is to create the very best piece for your needs; you deserve my total focus and attention because your project is important.


From what we have discussed, Surf Camp is in need of a lettering treatment that fits your vision. Up to this point the idea for the Surf Camp concept has been slowly taking shape. At this point we know how this brand needs to feel, like that familiar muddy pair of bright running shoes that has taken us on so many adventures. It's something well all want but we can't articulate. It's a lifestyle that we all wish we participated in. We all want to run more, meet the sun early in the morning on a wave and pursue our art.

But no one has given us a roadmap. Surf Camp is going to change that. It's a great concept, but making that feeling a reality will be the challenge. 

I will two custom logotype treatments that are as inviting as the Surf Camp concept. At this point I feel that I really understand the heartbeat of the Surf Camp brand you are working towards. Initially I am just going to spend time exploring ideas. I will use my expertise to come up with 2 ideas that fit into your goals for Surf Camp. From that point You and I will work closely together through 2 revisions to refine and sharpen these concepts.

I will also make sure that the final files work in a variety of sizes and mediums to meet your every need (website, business card, stationary, etc). The final designs will be delivered as a high resolution vector file for your convenience. 


This is the part you've probably skipped to. The price for a custom logo design is $2,000. This includes research & exploration, initial concept delivery, 2 revisions and final design delivery of a logotype. The project will take 3 to 4 weeks from the deposit date to final delivery and payment.

If we decide to work together on additional brand elements I will put together a new creative brief and estimate.


Danny! I can't wait to tackle this project with you.

To accept this estimate and move forward please email me at the address below.

Please contact me at drew@yourjustlucky.com to get started.