Counselman Whiskey challenged us to build a brand identity around the persona of a fictional patriarchal character named William Fletcher Counselman. Art direction, typography and flourishing was created and designed by Drew Melton. The illustration of William was beautifully executed by the amazing Joshua Bullock. Needless to say, we are damn proud of the labeling system and brand assets created.
Art Direction: Drew Melton // Lettering: Drew Melton // Illustration: Joshua Bullock