Chef Nate Fifields tasked us with bringing the playful vision he had for Cocina Buena, his new food truck based in Seattle Washington, to life. The menu is heavily inspired by Nates time in Oaxaca and we wanted to have all branding materials reflect the flavors and colors he was so inspired by. With that in mind, we poured over the work of Jose Guadelupe Posada, a Mexican political print maker whose work has echoed through the art world for years. The final illustrations and quirky lettering combine old with new, Seattles food culture with the energy of the Oaxacan culinary experience. We, along with Nate, couldn't be more pleased.
Art Direction: Drew Melton // Lettering: Drew Melton // Illustration: Drew Melton & Sean Tulgetske // Graphic Design: Sean Tulgetske // Project Management: Kelsey Zahn